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Announcing the Sustainable Fells Campaign

Announcing the Sustainable Fells Campaign

Dear Friends,

The Friends of the Fells (FOF) is excited to announce a significant expansion of our conservation work with the establishment of the Sustainable Fells Campaign

The Campaign includes FOF-led conservation initiatives, partnership building through a new Fells Alliance, and enhanced engagement with state legislators with a new Fells Caucus. We look forward to inviting you to join us in these efforts as projects get underway in the coming months. 

This campaign is the result of two concurrent efforts.  

First, I spent hundreds of hours meeting with members, volunteers, partner organizations, and elected officials to ask them a simple question: How do we balance our enjoyment of the Fells with efforts to protect its natural resources? I also read your advice from our 4,000-supporter survey last fall. 

At the same time, Friends of the Fells volunteers got to wondering how well DCR has been carrying out the “conservation” element of its portfolio, versus the “recreation” element in the Fells. We discovered that DCR’s decimated budget hasn’t been able to accomplish much. But, we did find that as recreation opportunities have expanded in the Fells, the natural resources of the Fells have unfortunately not been taken care of very well.

As we considered the advice we received and recognized the lack of care of nature in the Fells, it became crystal clear that we urgently need to increase our capacity to meet the needs of the Fells — to protect its biodiversity, enhance the health of its natural resources, and promote sustainable enjoyment of the forest. 

The Sustainable Fells Campaign is our answer to that call.

Here’s a brief summary of the Campaign. A more detailed description of the Campaign can be found here

photo by Jeff Buxbaum

Sustainable Fells Campaign – At a Glance

Friends of the Fells has developed three multi-year Conservation Initiatives:

  • Our Reduce Rogue Trails for People and Wildlife initiative will identify illegal trails in sensitive habitat areas and develop and implement plans to close, and keep closed, these trails. 
  • Our Invasive Species Management initiative will identify priority habitat impacted by invasive plant species, develop management plans to control the invasive plant populations, and bring habitats back to health.
  • Our Social Messaging for a Sustainable Fells initiative seeks to reform a “culture of non-compliance” in the Fells with a new culture of care and community stewardship through an innovative communications strategy rooted in behavior change communication and marketing models. 

The Fells Alliance is a network of organizations that share a common understanding of the value the Fells brings to the region and commit to working together to protect, preserve, and enhance the Fells as an invaluable and irreplaceable biological and recreational asset. 

The Fells Caucus engages elected officials whose districts fall within the influence area of the Fells, briefs officials on current Fells issues, and explores opportunities for advancing Fells priorities through legislative action. 

If the Sustainable Fells Campaign is to be successful, we’ll need to expand our capacity on a number of fronts. 

As a grassroots organization, volunteers play an essential role in implementing our work. We’ll need more financial support from our members so we can build a stronger volunteer program to support our volunteers and cultivate volunteer leaders able to help guide these initiatives.  

And, we’ll also need to develop funding relationships with foundations, government agencies, and others to sustain these multi-year initiatives. This work is already underway.

We look forward to your continued input and support of our work. Together we will achieve a better future for the Fells, and in the years to come, we’ll enjoy a deeper sense of joy and satisfaction in our time in the Fells, knowing we have made it a better space for people and nature. 

 

Best,

Chris Redfern
Executive Director

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